Valentine's Day おめでとう !
Differently from Italy in Japan this day is not only for lovers.
Valentine's Day does not have a long history in Japan and people said this has been planned by chocolate companies but it seems people are enjoying and using the day to show their gratitude to the people they feel grateful.
Actually one third of sales of chocolate companies are made on Valentine's Day each year.
Girichoko義理チョコ is more like showing gratitude, and giving chocolate to boss, coworkers and friends are very popular thing. Giving chocolate to someone you like to say `thank you' is Japanese Valentine's Day. It seems exchanging chocolate or small gift on the day between friends or families are getting popular.
Valentine's Day does not have a long history in Japan and people said this has been planned by chocolate companies but it seems people are enjoying and using the day to show their gratitude to the people they feel grateful. 
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